COMPETITION

Stand Competition at International Exhibition

KEM FRANCHISE  26/03/2014


Assignment after closed architectural
competition

 

PROJECT DETAILS

Location: Exhibition Center MEC, Peania
Study: 2014
Construction: 2014
Store Area: 217.00 sq.m.

 

Post: http://www.vivartia.com/?p=6424

 

PROJECT CREDITS

Study Group: Nikos Lykoudis, Ismene
Papaspiliopoulou, Marina Gkolfomitsou,
Antonella Theodorakatou, Eleftheria Chatzi

PROJECT DESCRIPTION 

Pavilion at International Exhibition KEM FRANCHISE
26/03/2014
Location: Exhibition Center MEC, Peania

Pavilion built for the International Franchise Εxhibition at MEC in Peania in 2014 after a closed architectural competition.
All Vivartia’s branding were included (Goody’s, Everest, La Pasteria, Flocafe).
The proposal splits the space into 4 zones, with a different approach for each brand. An artificial tree- umbrella, placed in the center of the space, “shelters” all 4 brands, to the logic of their common course under the same brand.